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November 2026","9 Minuten Lesezeit",{"label":660,"color":661},"Shopify","lime","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293079978684197\u002F1536x1024\u002F3630bf9e3e\u002Fshopify-b2b-illustration.jpg","Illustration einer B2B-Schnellbestellung mit Staffelpreisen, Firmenkonto und Kartons","Maximilian Schwarz","MS",{"uuid":436,"title":438,"excerpt":667,"intro":668,"date":669,"readTime":670,"category":659,"image":671,"imageAlt":672,"authorName":664,"authorInitials":665,"to":442},"Wie ein Shopify-Projekt mit Dienstleister abläuft, was du selbst vorbereitest und wie du sicherstellst, dass der Shop am Ende deinem Unternehmen gehört.","Einen Shopify-Shop erstellen zu lassen heißt: Ein Dienstleister übernimmt Konzept, Theme, Einrichtung, Apps und Datenübernahme, du lieferst Produktdaten, Rechtstexte und Entscheidungen. Wie teuer und wie aufwendig das wird, hängt vor allem von Schnittstellen, deiner Datenlage und der Wahl zwischen Theme, eigenem Theme und Headless ab. Klär vor dem Start außerdem, wem der Shop gehört: Das Shopify-Konto sollte immer auf dein Unternehmen laufen.","31. Oktober 2026","10 Minuten Lesezeit","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293079978684197\u002F1536x1024\u002F1e854326f4\u002Fshopify-shop-erstellen-lassen-illustration.jpg","Illustration eines eigenen Onlineshops mit Schloss für die Inhaberschaft und unterschriebenem Vertrag",{"uuid":471,"title":674,"excerpt":675,"intro":676,"date":677,"readTime":678,"category":679,"image":682,"imageAlt":683,"authorName":664,"authorInitials":665,"to":477},"E-Commerce-Agentur: Leistungen, Kosten und die richtige Wahl","Welche Leistungen eine E-Commerce-Agentur übernimmt, was die Kosten treibt und an welchen Fragen und Red Flags du die passende erkennst.","Eine E-Commerce-Agentur plant, gestaltet, entwickelt und betreut Onlineshops: von der Wahl der Plattform über Design und Schnittstellen zu ERP, Zahlung und Versand bis zur Weiterentwicklung nach dem Launch. Was sie kostet, hängt vor allem von Plattform, Individualentwicklung, Schnittstellen, Datenmigration und der Zahl der Märkte ab, weniger vom Stundensatz. Die passende Agentur erkennst du an Referenzen mit ähnlichem Umfang, einem festen Ansprechpartner, klaren Rechten an Code und Zugängen und einem Angebot mit nachvollziehbarem Leistungsumfang.\n\nWir sind selbst eine E-Commerce-Agentur. Dieser Ratgeber soll dir trotzdem helfen, jede Agentur zu prüfen, auch uns. Unten findest du einen Leistungsvergleich nach Projekttyp, die wichtigsten Kostenfaktoren, eine Checkliste für die Auswahl und typische Red Flags in Angeboten.","14. Oktober 2026","19 Minuten Lesezeit",{"label":680,"color":681},"E-Commerce","mint","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293079978684197\u002F1536x1024\u002F8aff764780\u002Fe-commerce-agentur-kosten-auswahl-illustration.jpg","Illustration: drei Agenturen im Vergleich, Lupe, Warenkorb und Preisschild mit Angebot",{"uuid":490,"title":492,"excerpt":685,"intro":686,"date":687,"readTime":688,"category":659,"image":689,"imageAlt":690,"authorName":664,"authorInitials":665,"to":496},"Wo du gute Shopify Freelancer findest, woran du sie vor der Beauftragung erkennst und wann eine Agentur die sicherere Wahl ist.","Ein Shopify Freelancer kostet in Deutschland meist 45 bis 120 Euro pro Stunde, im Schnitt etwa 75 bis 80 Euro. Ein fertiger Shop kostet je nach Umfang 2.000 bis 15.000 Euro, bei Shopify Plus spürbar mehr. Am Ende hängt viel weniger am Preis als daran, wo du suchst und worauf du beim Auswählen achtest.","21. Juli 2026","11 Minuten Lesezeit","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293079978684197\u002F1536x1024\u002Facaca15cc5\u002Fshopify-freelancer-finden-illustration.jpg","Illustration: Freelancer und Agentur als zwei Browserfenster mit je einer Person davor",{"uuid":518,"title":520,"excerpt":692,"intro":693,"date":694,"readTime":695,"category":696,"image":699,"imageAlt":700,"authorName":664,"authorInitials":665,"to":524},"Zehn Warnsignale, die richtigen Fragen fürs Erstgespräch und was ein seriöses Storyblok-Angebot enthalten muss.","Eine passende Storyblok-Agentur erkennst du am konkreten Vorgehen im Projekt, unabhängig davon, wie glatt der Pitch auf der Website klingt. Entscheidend sind ein sauberes Komponentenmodell, durchdachte Rollen und Workflows, eine getrennte Preview-Produktiv-Umgebung und ein belastbarer Migrationsplan mit klaren Verantwortlichkeiten. Diese Kriterien kannst du direkt im ersten oder zweiten Erstgespräch abfragen, dazu gleich mehr im Detail.","20. Juli 2026","12 Minuten Lesezeit",{"label":697,"color":698},"Storyblok","violet","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293079978684197\u002F1536x1024\u002F003c26c24c\u002Fstoryblok-agentur-checkliste-illustration.jpg","Illustration: Vorschaufenster, Checkliste mit Häkchen und Zahnräder",{"uuid":596,"title":702,"excerpt":703,"intro":704,"date":705,"readTime":706,"category":707,"image":709,"imageAlt":710,"authorName":664,"authorInitials":665,"to":601},"Headless Commerce: Was es ist, wann es sich lohnt – und wann nicht","Was hinter Headless Commerce steckt, welche Vor- und Nachteile es hat und für welche Shops sich der Aufwand wirklich lohnt.","Wer sich in den letzten Jahren mit modernem E-Commerce beschäftigt hat, ist früher oder später über den Begriff Headless Commerce gestolpert. Er klingt technisch, manchmal einschüchternd – und wird von Agenturen gelegentlich als Allheilmittel verkauft, das es nicht ist.\n\nIn diesem Artikel erklären wir, was Headless Commerce wirklich bedeutet, welche konkreten Vorteile es bringt, wo die Grenzen liegen – und für wen es sich tatsächlich lohnt.","21. Juni 2026","6 Minuten Lesezeit",{"label":708,"color":141},"Headless","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293079978684197\u002F1536x1024\u002F01456f79bf\u002Fheadless-commerce-erklaert-illustration.jpg","Illustration: Frontend und App verbunden über eine API mit dem Backend",{"uuid":554,"title":712,"excerpt":713,"intro":714,"date":715,"readTime":716,"category":679,"image":717,"imageAlt":718,"authorName":664,"authorInitials":665,"to":560},"Shopware 5 EOL: Was jetzt mit deinem Shop passiert – und deine Optionen","Seit August 2024 gibt es keine Sicherheitsupdates mehr. Welche Risiken das für deinen Shop hat und welche drei Wege jetzt realistisch sind.","Support-Ende: Sicherheitsupdates von Shopware gab es bis 31. Juli 2024, Bugfixes nur bis Ende Juli 2023. Dein Shop läuft weiter, aber neu entdeckte Lücken, Plugin-Probleme und PHP-Updates beim Hoster werden mit jedem Monat riskanter. Drei Wege: Shopware 6 (wenn du tief im Shopware-Ökosystem steckst), Shopify oder Shopify Headless (wenn du den Betrieb vereinfachen oder Content und Performance ausbauen willst), befristet Long-Term-Support als Brücke. Migration heißt Neuaufbau: Daten, Redirects, Kundenkonten und Plugins brauchen einen Plan. Nächster Schritt: kostenlosen Shop-Check anfragen, danach bekommst du ein unverbindliches Angebot, bevor du dich festlegst.\n\nBugfixes gibt es seit August 2023 nicht mehr, seit dem 1. August 2024 auch keine Sicherheitspatches und keinen offiziellen Support. Was lange wie ein fernes Datum wirkte, ist längst Alltag.\n\nHier erfährst du, was jetzt mit deinem Shop passiert, welche Risiken du eingehst, welche Wege es gibt und wie ein Wechsel abläuft.","14. Mai 2026","8 Minuten Lesezeit","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F293079978684197\u002F1536x1024\u002Fba85243495\u002Fshopware-5-end-of-life-illustration.jpg","Illustration: gesperrter alter Shop mit End-of-Life-Schild, Umzug in einen neuen Shop mit Kartons"]